AI-based
tools are capable of revolutionizing the vital marketing tasks such as content
personalization if marketers can effectively make use of them. Early discussion
about the commercial application of AI has been about Data
Driven Advertising and Autonomous job loss but
that is not the case. AI is not here to cause people their jobs but to give
them promotion.
Numerous
experts have made it clear that AI tools are not designed to replace human
workers but to enhance them. This is especially true in fields like marketing,
where creativity and complex data analysis are in constant conversation with
one another.
With
this clear alignment of interests, recent research shows that a significant
portion of marketers rank AI as the industry trend for which they feel most
unprepared. Much of this uncertainty arises from marketers’ lack of knowledge
about what an AI is capable of, and how employing one will affect the particulars
of their day-to-day work.
AI provides
real-time actionable insights using Artificial
intelligence Advertising Solutions for
your ongoing marketing campaigns.
·
Artificial
intelligence requires training
Marketers
must realize the fact that an AI tool must be trained before it can really
contribute to an organization’s marketing efforts. Most of this automation
tools use machine learning algorithms — strings of codes that aren’t programmed
to execute an explicit series of commands, but rather, they learn from the
datasets they’re provided with.
It’s
therefore, a marketer’s responsibility to feed their AI tool, not just large
quantities of data, but large quantities of high-quality data — especially
during the early stages of integration. This can be a big ask for less
data-literate marketers but they are also designed to be user-friendly.
Discover
how with automated media buying ADOHM is providing full transparency in your
campaigns. One of the best digital
campaign management tools.
·
Revolutionizing
personalization in marketing
Once
you are done training the algorithm, personalization is the next task marketers
should delegate to their AI marketing
tool. Nowadays,
consumers want highly tailored ad experiences, but just over one in ten
marketers are either very or extremely satisfied with their current level of
personalization. Digital personalization is one of the ways you can use to
effectively integrate AI.
·
A
new way forward
When
talking about AI’s potential impact on marketing, AI’s personalization
abilities are just the tip of the iceberg. It makes marketers better at their
skills and enhances them to work with their human colleagues on higher-level
and be more creative provided that these marketers train their AI partners with
the proper care.
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