Artificial intelligence (AI) is keen on changing the marketing world as it is opening ways of automating processes and delivering more personalized experiences across various platforms. Artificial intelligent will not take down the human race but it is really transforming the marketing world.
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According to reports, numerous marketers have implemented AI into their workflow while quite a lot of them are still planning to. People are seriously adopting AI because they know it would help to broaden their knowledge about their customers, enhance their productivity and also create better-performing content.
Even though the full capabilities of AI are yet to be implemented, many marketers are adjusting to the learning curve – numerous brands are using this powerful tool to engage their audiences on social media.
Below are the 3 ways brands are using AI on social media
Placing personalized social feeds on their websites :
AI presents marketers with an option to set up an algorithm based feed of social posts customized for each social media users on their various sites.
Marketers are able to build a solid customer experience and make the research and buying process more seamless for social audiences when they pace personalized social posts on their site.
Finding social influencers among their audiences:
The impact of influencer marketing on how consumers feel about a brand cannot be underestimated. But, marketers still face so many challenges in finding the right influencers for their campaigns.
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This is where AI could come in. Brands can employ AI to Scan their social audiences for influencers who are leading the conversation and creating high-quality content. Finding the right influencers help a brand to get over the headache of having to manually score social conversations for valuable players.
AI and social media join forces:
AI may appear to be difficult to understand and intimidating as well, but for marketers, it leads to one major opportunity: data. AI-powered tools can save time and resources by automating processes and fetching more data for your brand.
Marketers can now make use of the available data to accomplish a range of goals, like finding influencers, delivering more personalized experiences, and closing the bridge between social engagements and online or in-store conversions.
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